EPISODE #9

The King Maker: Deepak Kaul on the Science of Winning Elections & Punjab’s Political Pulse

Guest: Deepak Kaul

About This Episode

In this episode, we talk with Deepak Kaul, a veteran political strategist who has spent nearly two decades behind the scenes of major Indian elections. Deepak shares his unique journey from banking and equity analysis to the CM’s office, and how he has helped over 32 ministers navigate the complex world of politics. We dive deep into why regional dynamics matter more than generic ads, the shift from paper posters to mobile warfare, and the core issues like law and order and unemployment that are currently shaping the future of Punjab.

⚡ Key Topics (Tap to Listen)

Journey from Banking to Politics 00:37
Why Candidates Lose Elections 01:49
Evolution of Campaigning 03:32
Regional Power Dynamics 05:24
Digital Marketing vs Election Campaigning 09:34
Social Responsibility & Employment 14:47
Punjab’s Biggest Challenges 16:34
Legal Hurdles for Candidates 23:41
Why Strategists Stay Behind the Scenes 27:37
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Ep. 9 : Interview with Deepak Kaul